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Yelp for Cleaners & Restorers: Getting Started
So just what is a “Yelp”? Let’s go straight to the source with the Yelp FAQ page, “Yelp is an online urban city guide that helps people find cool places to eat, shop, drink, relax and play, based on...
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What is a true “Landing Page”? (And why should I care?)
What is a “Landing Page”? Many times people will ask me, “Do you do landing pages?” It is almost impossible to answer this question with a simple yes or no. Why? Because the definition of Landing Page...
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Foursquare for Cleaners & Restorers: Getting Started
So just what is “Foursquare”? According to the About Foursquare page, “Foursquare is a free app that helps you and your friends make the most of where you are. When you’re out and about, use Foursquare...
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Bing for Cleaners & Restorers: Getting Started
If you are a restoration or cleaning contractor you absolutely should create a unified online presence with online directories. Think of online directories as the digital “Yellow Pages” – they are a...
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Angie’s List for Cleaners & Restorers: Getting Started
Here we take a look at one of the post popular review-based online directories: Angie’s List. Remember, these types of online listings are extremely important for your carpet cleaning and restoration...
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Finally! Fun and profits from Facebook?
For years we carpet cleaners have been trying to figure out how to get jobs from Facebook. Get ready because the code has finally been cracked. With the new targeted advertising options Facebook offers...
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Yahoo! Local Listings for Cleaners & Restorers: Getting Started
Yahoo! Local Listings are one of the most important online listings for your business. Yahoo! is right up there with Google and Bing in popularity and usability and is a great marketing tool for your...
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“Immediate” website response pays off big!
I’m far from being an “early adopter” of new technology. (Heck, I’m still impressed by fax machines!) And yet, I hate being forced to call a business! Instead, I want accurate information over the...
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yp.com for Cleaners & Restorers: Getting Started
We often refer to online local listings as the “digital yellow pages,” and in fact there are digital yellow pages that your disaster restoration, commercial/janitorial, or residential carpet cleaning...
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Giving more “R&R” to your employees
I’ve always stressed why you should publicly Reward and Recognize (R & R) your employees. This R & R can be done verbally, with “date night” gift certificates, by you cooking for your staff and...
View ArticleIs your website “up to snuff”?
Your website should be the target that all of your synergistic marketing should lead back to. This checklist will get you started.The post Is your website “up to snuff”? appeared first on Strategies...
View ArticleThese days Google Organic just makes more sense than Google Places
What's the difference between normal Google search results and Google Places? Does it really matter? It sure does! Find out what works and what doesn't.The post These days Google Organic just makes...
View ArticleShould you check your Google rankings?
Google is the 600# gorilla in the “doing business on the Internet” room and you better play nice with it!The post Should you check your Google rankings? appeared first on Strategies for Success - (SFS).
View ArticleSEO Made Easy by Evan Bailyn
Even if you hire your SEO work out you still need to have enough knowledge to a) consult with a SEO expert and b) hold their feet to the fire!The post SEO Made Easy by Evan Bailyn appeared first on...
View ArticleApple is entering the local search marketplace!
How you decide to care for your online marketing needs is up to you. Just don’t put up your website and then go on “auto-pilot” and ignore big changes. The post Apple is entering the local search...
View ArticleThe Employee Profile Page helps break the ice! (Part Two)
Use an Employee Profile Page to introduce your employees before they even knock on the customer’s door. Steve offers key elements to include. The post The Employee Profile Page helps break the ice!...
View ArticleShould you offer “Same Day Service”?
Offering “Same Day Service” can boost your ratings, income and keep you busy all year long. The post Should you offer “Same Day Service”? appeared first on Strategies for Success - (SFS).
View Articleyp.com for Cleaners & Restorers: Getting Started
YP.com may not be as popular as other Local Ad Networks, but it is still a trusted name among business directories, both online and off. The post yp.com for Cleaners & Restorers: Getting Started...
View ArticleGiving more “R&R” to your employees
The more "public" your R&R the more impact it has with an employee. Here is an easy way for clients and coworkers to publicly R&R your employees' efforts. The post Giving more “R&R” to your...
View ArticleThese days Google Organic just makes more sense than Google Places
What's the difference between normal Google search results and Google Places? Does it really matter? It sure does! Find out what works and what doesn't. The post These days Google Organic just makes...
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